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Branding Your Business? Things to Know About Color Selection

When you’re asked to associate red and yellow with a business, there’s a likelihood that you’ll think of McDonald’s. You’ll also likely to think of Facebook, Walmart or Ford, if you’re asked to associate blue with a brand. That’s how colorful branding is. If you’re thinking of your business’s brand colors, you just can’t use

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What You Can Learn About Nonprofit Storytelling in TV Commercials

You can discover so much about powerful storytelling in TV commercials. From stealing your attention right away to creating a strong emotional response in a matter of seconds or minutes to communicating both an understandable and actionable message, TV commercials are reimagining the way we tell stories, according to thecoalshed. Below are some ‘lessons’ you

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International Advertising: Made Better with Voice-Overs and Subtitles

Old-school advertising rarely considered the importance of language. If a company in the United States wished to reach more audiences, they advertise in English, as the population of foreign speakers was relatively smaller. Nowadays, the growing significance of the internet and social media drives advertisers to reach as many audiences around the world as they

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