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Branding Your Business? Things to Know About Color Selection

When you’re asked to associate red and yellow with a business, there’s a likelihood that you’ll think of McDonald’s. You’ll also likely to think of Facebook, Walmart or Ford, if you’re asked to associate blue with a brand. That’s how colorful branding is. If you’re thinking of your business’s brand colors, you just can’t use the ones that randomly come to mind. It requires you to go through a lot of considerations. Here are some questions you might want to ask yourself:

What’s Your Brand’s Personality?

The first thing you need to keep in mind is that each color has a personality. For one, red is all about aggression and urgency, which is why it’s used for restaurants and sales ads. Blue implies stability, tranquility, and masculinity. Purple, on the other hand, may mean nobility and wisdom. Orange and yellow, which are often used in combination, imply happiness and positivity. With this in mind, make sure that the colors you choose match the persona of your brand and business. Companies specializing in black and white printing advise that your brand colors should be easy to translate or cascade to monochromatic versions.

What Are Your Secondaries?

Other than the major brand colors, you’ve got to make sure that you also have secondary colors to highlight or accentuate your brand. To know what works, you can use a color wheel and look at the complementary or analogous colors.

Who’s Your Audience?

Know that audiences perceive colors differently. This insight is more crucial when it comes to marketing your brand globally. Every culture has different interpretations for colors. These are only some of the things you need to keep in mind when choosing a color palette for your brand. If you can afford it, work with a reliable branding or advertising agency.
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