plan

marketing plan
Business

Doing Marketing on Your Own

There is a common notion that businesses have to rely on marketing experts. However, not all can afford to outsource expertise. But it should not deter small businesses from already investing in ads. While advertising is an extensive field in itself, it still belongs to the realm of communications. And communication is something that all […]

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Branding
Business

How to Establish a Strong Brand

Building a solid brand image is crucial when it comes to new businesses, but it’s not always easy. It is one of the biggest growing pains of new companies, especially in a highly competitive environment like the jewelry market. Nevertheless, when done correctly, brand building is one of the most effective catalysts to success. Here

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