About three quarters (75%) of small business owners have expressed their concerns regarding being sued with frivolous and unfair lawsuits, and around 43% of small business owners have been threatened with a lawsuit. Although legal issues are common in business, small businesses are much more vulnerable since they don’t have as many resources or a […]
Legal Issues Ever Small Business Owners Should Be Aware Of Read Post »
Online marketing now accounts for over 80% of advertising for various businesses. This is because it is cheap, reaches a vast audience, and you can assess the results of your advertising periodically. Online marketing is, however, a double-edged sword. While it can put your brand at the top of search engines overnight, it might also
Leveraging Social Media Marketing for Reputation Management Read Post »
For sure, you heard the seemingly exaggerated statistic about people’s attention span nowadays. It’s shorter than that of a goldfish: a total of eight seconds. There are lots of factors behind this. For one, due to the constant pings and buzzes of social media and e-mail notifications, people are constantly distracted. And as people get
Quick Clicks: Why People Leave Your Website Read Post »
Building and maintaining a brand is extremely important in this day and age. Nike and Apple were among the first to start thinking of themselves as brand manufacturers rather than just products. It is even more difficult for established brands with broad reaches. For example, the minimum advertised pricing policy was created to prevent brand
3 Simple Steps To Maintain Your Brand Read Post »
Digital marketing is only going upward so it’s time to revive that website you created a few months back and use it to your advantage. This time, last year, a global digital report showed that over half of the world’s population is now online. People who utilize digital technologies have surpassed those who do not, and this
It’s Never Too Late to Update: Digitize Your Business This 2019 Read Post »
Digital marketing is the highest revenue earner for companies nowadays. There is currently a broad range of digital marketing platforms to meet the needs of virtually all clients. Clients go through different phases before deciding to buy your products, known as the sales funnel. The digital marketing funnel captures these phases. Using these buying stages,
Advertising Strategies for Different Marketing Funnel Stages Read Post »