A multimedia campaign for your business must have a consistent tone and aesthetic that corresponds to your brand identity and voice. The voice you choose for your business must fit your company’s brand ideals and best represent the best aspects of your enterprise’s identity. The aim of building a brand is to create an identity, […]
Maintaining Brand Consistency Across Multiple Multimedia Platforms Read Post »
Turnkey packages provide a near- or fully complete features of a working enterprise. Although they come with a higher price tag, a turnkey enterprise reduces much of the initial startup challenges faced by many franchisees. One of the easiest (relatively speaking) ways to get into a business is to acquire a franchise. Typically associated with
Turnkey Solutions: A Guide to the Intrepid Franchisee Read Post »
About three quarters (75%) of small business owners have expressed their concerns regarding being sued with frivolous and unfair lawsuits, and around 43% of small business owners have been threatened with a lawsuit. Although legal issues are common in business, small businesses are much more vulnerable since they don’t have as many resources or a
Legal Issues Ever Small Business Owners Should Be Aware Of Read Post »
Online marketing now accounts for over 80% of advertising for various businesses. This is because it is cheap, reaches a vast audience, and you can assess the results of your advertising periodically. Online marketing is, however, a double-edged sword. While it can put your brand at the top of search engines overnight, it might also
Leveraging Social Media Marketing for Reputation Management Read Post »
For sure, you heard the seemingly exaggerated statistic about people’s attention span nowadays. It’s shorter than that of a goldfish: a total of eight seconds. There are lots of factors behind this. For one, due to the constant pings and buzzes of social media and e-mail notifications, people are constantly distracted. And as people get
Quick Clicks: Why People Leave Your Website Read Post »
Building and maintaining a brand is extremely important in this day and age. Nike and Apple were among the first to start thinking of themselves as brand manufacturers rather than just products. It is even more difficult for established brands with broad reaches. For example, the minimum advertised pricing policy was created to prevent brand
3 Simple Steps To Maintain Your Brand Read Post »