Online marketing now accounts for over 80% of advertising for various businesses. This is because it is cheap, reaches a vast audience, and you can assess the results of your advertising periodically. Online marketing is, however, a double-edged sword. While it can put your brand at the top of search engines overnight, it might also […]
Leveraging Social Media Marketing for Reputation Management Read Post »
For any business, visibility to potential clients and the market at large is what will keep the company afloat. Therefore, advertising a business and its operations becomes a critical aspect of running a business. Businesses utilize media such as TV, radio, and print. However, we are in the digital era, and companies need to embrace
Digital Marketing Revolutionized Read Post »
While small businesses traditionally relied on in-house servers to store their files, the tide is slowly changing with small businesses preferring online cloud services. From JustCloud to Dropbox and even Office 365, small businesses now realize the benefits of cloud storage. But, if you are not yet on the cloud storage bandwagon, here is why
The Power of Cloud Storage for Business Success Read Post »
Franchises offer novice business owners a chance to make their fortune without most of the complications associated with starting a new business from scratch. Building your own franchise empire is a surefire way of creating a source of income that lasts. Employing marketing services, refining business models, to fostering franchisee relations, are all effective ways
Improve Your Franchise’s Growth Performance with These Tricks Read Post »
Back when the Internet wasn’t a thing yet, most businesses relied on “tri-media” to promote their brand. This comprises the three major advertising channels: television, radio, and print media. These channels are still used up to this day. However, times have changed, and so are ways how businesses reach out to their customers. Perhaps the
Winning the Digital Battlefield: How SEO Can Help Your Business Read Post »
Pay-per-click (PPC) is becoming a powerful tool for increasing traffic to websites. Most businesses are turning to this form of digital marketing to increase their return on investment and reaching out to their target group. PPC has grown over time, with several advancements and new strategies coming up to make it a better digital marketing
Debunking 4 Misconceptions About PPC Campaigns Read Post »