These Digital Printing Myths Need to End

Digital printing is one of the broadest, most interesting, and most lucrative industries. Many people, though, cannot take advantage of it due to some misconceptions. It’s time to end these myths and embrace the truth.

Myth #1. It’s hard to operate a digital printing business

Business is complicated and not everyone can survive it. In fact, according to Small Business Administration, the rate of failure hardly changed over the years. By the first two years, about 30 percent of the startups won’t make it. On the fifth year, only half of them will survive. Putting up a digital printing business is not an exception. It can be capital intensive, and if you don’t have the right training, your investments can go down the drain. You can shortcut the process by investing in a digital printing franchise. It significantly reduces the birth pains. The team can also help you in the essential aspects of the operations. These can include technical support, training, and marketing.

Myth #2. It’s a dying industry

There’s no doubt that online media is giving the digital printing industry some intense competition. But it doesn’t mean it’s dying. According to IBIS World data, it generated more than $10 billion in revenues. It also grew almost two percent annually from 2012 to 2017. Globally, the digital printing industry contributed over $120 billion in 2012. By 2024, it will increase its 2013 value by as much as 225 percent. It will thrive because offset printing experiences a significant decline in its values. That’s not the only good news. Businesses themselves have evolved. They are already adopting better technologies and equipment, which is improving their efficiency and productivity without raising the cost. In many cases, they help lower the cost of production. In the process, customers enjoy lower pricing.

Myth #3. Digital printing is all about billboards

Digital printing refers to the method of transferring digital prints into large formats. These can include the billboards, but that’s not all. You can also use the technique to create murals in restaurants, book and magazine covers, brochures, flyers, and other types of marketing materials. It covers virtually all industries that need offline promotion. The opportunities for growth and expansion are vast. Digital printing is not for everyone just as not everyone can be entrepreneurs. You’ll never know, though, unless you explore it more. Hopefully, with the notes above, you can make better decisions regarding it.