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Personalized Marketing Strategies to Attract and Impress Customers

June 25, 2020

Building a powerful marketing strategy is one of the most effective tactics that help improve businesses. Most brands benefit from creating promotional plans because it often leads to increased sales and brand popularity. Unfortunately, not all marketing efforts are effective in attracting more customers. This is why only a few businesses survive. Some of them […]

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Business

Want to Boost Your Ecommerce Revenue? Here Are Your Website Must-Haves

January 25, 2020

The Ecommerce industry is a highly competitive one. You must do everything you can to increase sales and maintain loyal customers, and website design plays a massive role in that. The quality of your ecommerce website is often the make or break point of your business’ success, which highly relies on aesthetics and features. Professionally designed pages

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Business

Branding Strategies for Your Company

August 1, 2019

Branding for a company requires more than a good company name or logo. The right branding strategy will ensure that people have a good perception of your business. What people say and how they see your company is very important. We will share with you some strategies which will help position your company in a

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Adapting a Logistics Strategy to Expanding E-Commerce

August 1, 2019

Retailers adopting e-commerce must look beyond their old forms of distribution to accommodate the changing needs and expectations of clients. Incorporating technology tools to manage the distribution and fulfilment of orders is pivotal to ensuring the effectiveness of e-commerce logistics. As more and more businesses do their businesses online and on mobile, there exists a

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Legal Issues Ever Small Business Owners Should Be Aware Of

June 17, 2019

About three quarters (75%) of small business owners have expressed their concerns regarding being sued with frivolous and unfair lawsuits, and around 43% of small business owners have been threatened with a lawsuit. Although legal issues are common in business, small businesses are much more vulnerable since they don’t have as many resources or a

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How to Create Value for Your Customers

July 18, 2016

Whether you are running a small mom-and-pop store or a big corporation, you customers primarily want one thing and that is to get the best value for their money. But what is value exactly? Is it the price of the product or service you are selling them? Basically, it is more than that. Value has

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