Want to Boost Your Ecommerce Revenue? Here Are Your Website Must-Haves

The Ecommerce industry is a highly competitive one. You must do everything you can to increase sales and maintain loyal customers, and website design plays a massive role in that. The quality of your ecommerce website is often the make or break point of your business’ success, which highly relies on aesthetics and features. Professionally designed pages and high-resolution graphics certainly attract more website visitors, but some key features are what will turn those visitors into customers. When discussing the details with your chosen web design agency, keep in mind features your site must have to increase sales and customer loyalty:

1. Security badges

The first security logo you should have on your website is the padlock icon beside your web address. This logo means that the information between the user’s browser and the server is encrypted, which is crucial for any website that deals with personal information and money. You can also display the security badges on the page to prove your site’s trustworthiness. Customers will feel safer when shopping on your site and should have no problem giving out their personal info.

2. Easy navigation

No one wants to click on half a dozen pages before they get to where they want. Make sure that your customers can navigate your website easily by providing them with shortcuts to important pages like favorites, shopping cart, user account, search, wish list, and new items, among many others.

3. Advanced search

Advanced search is a must-have feature for ecommerce websites today. This tool allows users to find a specific item using a variety of filters, such as price, colour, availability, brand, and others.

4. Recommendations

The ‘Similar Products’ and ‘Frequently Bought With’ bars give you a chance to upsell other products from your selection, much like in a physical store. A ‘Similar Products’ bar can help customers choose products with different variations (perhaps buy more than one), while a ‘Frequently Bought With’ bar is a great strategy to cross-sell.

5. Mobile optimisation

More than 45 per cent of customers do their shopping on their mobile phones due to ease of browsing and payment. Therefore, it is essential that your website has a mobile-friendly version that has all the necessary features without sacrificing your site’s speed.

6. Top-selling items

Website visitors, especially the first-timers, will have a better idea of what your website has to offer if you display your bestsellers on your home page. Even if they weren’t initially looking for that product, customers often get drawn to top-selling items since it implies that a lot of people found them worth buying.

7. User reviews

Online shoppers rely on customer reviews to find out if a product is up to their standards since they can’t physically see it. Encourage buyers to leave reviews to establish trust and proof of concept to other customers. The more reviews you have, the higher the chance of a customer trusting the product enough to buy it. There isn’t a foolproof equation to make the best ecommerce website. However, you can increase your website traffic and strengthen customer loyalty by adding these essential features into the design.