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Branding Your Business? Things to Know About Color Selection

When you’re asked to associate red and yellow with a business, there’s a likelihood that you’ll think of McDonald’s. You’ll also likely to think of Facebook, Walmart or Ford, if you’re asked to associate blue with a brand. That’s how colorful branding is. If you’re thinking of your business’s brand colors, you just can’t use […]

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Economy

4 Ways to Increase Productivity and Profitability in Your Business

Growth should be the ultimate goal of every business to reach full potential. With the increasing technological advancements, customer expectations, and market competition, your business has to keep on growing. It shouldn't only stay afloat, but move beyond the next level of productivity and profitability. The process of growth in business cannot be done overnight.

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What You Can Learn About Nonprofit Storytelling in TV Commercials

You can discover so much about powerful storytelling in TV commercials. From stealing your attention right away to creating a strong emotional response in a matter of seconds or minutes to communicating both an understandable and actionable message, TV commercials are reimagining the way we tell stories, according to thecoalshed. Below are some ‘lessons’ you

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Business

Take Your Local SEO to the Next Level Through Social Media

SEO is undoubtedly among the most crucial things for Internet marketers. Although there are many avenues you could take to boost brand awareness, one of the most economical and easiest is through social media, which is especially critical for local SEO efforts. Ensure You Have Relevant and Dynamic Content Your online presence won’t do much

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International Advertising: Made Better with Voice-Overs and Subtitles

Old-school advertising rarely considered the importance of language. If a company in the United States wished to reach more audiences, they advertise in English, as the population of foreign speakers was relatively smaller. Nowadays, the growing significance of the internet and social media drives advertisers to reach as many audiences around the world as they

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Engagement Etiquette: Pointers For Proposing Properly

Proposing takes some semblance of courage. It also helps if the setting is right and there’s an element of surprise and suspense involved. Why not try to impress them by proposing in an entirely different setting or circumstances? When to Propose – Timing is very important as your partner may not be in the right mindset for this. Look for

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