Make Your Product Stand Out: Merchandising Techniques You Can Follow

The competition for selling products have become far greater. It doesn’t matter what you’re selling; you will always have competition. The good news is there are effective ways to stand out from the crowd and help your products look more professional, valuable, and appealing. The key is using effective merchandising techniques such as in-store display tactics, the use of signage, and even making the most of printing product labels in NZ. There’s a lot you can do to turn your everyday window shoppers into customers.

What is merchandising and why do you need it?

Merchandising is simply the techniques you use to attract costumers into buying your products in-store. When a window shopper enters your store, it will be the use of these techniques that will invite them to purchase your products.

What merchandising techniques can you use to stand out?

1. Creative and professionally printed labels

When a shopper is browsing your store, the first thing they will check is the label. They want to know more about the use of your product and if this could be of value to them and their needs. Make it a point to achieve an appealing look for your products by working with professionals who are experienced at designing product labels. Your labels must be informative and visually appealing.

2. Have an organised display

Customers can easily be turned-off from browsing your store if it seems cluttered and disorganised. The organisation of your product displays should look clean. It should be organised in a way that customers will find it easier to find specific products. A good example of this is supermarket displays. Products that go hand-in-hand with one another, should be displayed together.

3. Good signage is key

Shoppers do not want to spend more than 10 minutes trying to find the product that’s right for them. If they simply can’t spot it in your store, then they will move on to the next one. If you sell multiple types of products, you need to have the proper signage to help customers find what they’re looking for in a short span of time. It’s also important to take note that you’ll sell more items if your discounted prices or promos are labelled, too.

4. Use complimenting colours and decor

Your store needs an appealing aesthetic. Using colours and decor that clash too much may not affect the quality of your product, but if it looks ugly, the customer will be left feeling unpleased by your store, and thus, reluctant to buy what you’re selling. Choose colours and decor that complement one another. Don’t have too much going on.

5. Have an appealing window display

You need to focus on displaying both the popular and upcoming products you have in store. You want to invite people in and tickle their curiosity. This can be in the form of a full display with furniture and decor. You can use a poster-like display, or simply use the product itself and its benefits and price. The choice is yours. It all depends on what your market responds to. These tips will not only guarantee that you’ll invite more traffic into your store, but you’ll also attract more sales.