Some people start their own business, while others end up selling them. Due to these circumstances, there are those who chose to assist business owners in finding the right buyer. This career line is known as business brokerage. If you’re planning to get into this industry, these are the characteristics you would need to acquire and improve in […]
Career Enrichment: 3 Essential Business Broker Characteristics Read Post »
Marketing a food business is challenging but very exciting. With the advent of social media, the results of marketing campaigns are almost instantly apparent with the level of engagement that your content creates. An integral component of food marketing is photography. Here are three tips for food business owners: It’s More than the Food A
Photography Tips for Food Business Owners Read Post »
The use of promotional products is an excellent marketing strategy for small businesses. They are low-cost and enhance market reach. Some of the commonly used promotional products are items used on a daily basis like pens, notepads, calendars, etc. Here are ways you can effectively use branded merchandise for your business. Issue Promotional Items at
Marketing for Small Businesses: Using Branded Merchandise Read Post »
Fitness centers keep popping up at every street corner or corporate building. According to the latest statistics, gym membership has increased over the last decade. Additionally, aspiring entrepreneurs see the fitness business as a good way to get their foot in the door. What’s driving the popularity of fitness centers? More importantly, how can you capitalize on
Why Fitness Centers are Growing More Popular Read Post »
Marketing is so broad that choosing a method can confuse you. However, you need to determine what works for your audience. Most of the time, marketers go for TV and affordable alternatives such as digital techniques. However, you need to remember that your customers are humans—they are real people looking for interaction. As such, you
Tips for a Successful Brand Activation Campaign Read Post »
As small businesses look for new customers to increase sales, some might be enticed to buy or rent a list of email addresses. While email marketing could be appealing for its reach, immediacy and affordability, sending emails to individuals who didn’t really ask to receive these messages would only make you look like a spammer.
How to Make Email Marketing Really Work for You Read Post »