Back when the Internet wasn’t a thing yet, most businesses relied on “tri-media” to promote their brand. This comprises the three major advertising channels: television, radio, and print media. These channels are still used up to this day. However, times have changed, and so are ways how businesses reach out to their customers. Perhaps the […]
Winning the Digital Battlefield: How SEO Can Help Your Business Read Post »
Pay-per-click (PPC) is becoming a powerful tool for increasing traffic to websites. Most businesses are turning to this form of digital marketing to increase their return on investment and reaching out to their target group. PPC has grown over time, with several advancements and new strategies coming up to make it a better digital marketing
Debunking 4 Misconceptions About PPC Campaigns Read Post »
Search engine algorithms constantly change because of updates or needs. In such cases, you need to adapt, or you will fall out of the first page in your industry. Knowing the factors that make or break your website’s success is important. Including these in your strategy is a must to stay ahead of the competition.
Ranking Factors That Have an Impact on Your Business Read Post »
In today’s age, it is easily understood that data is a form of currency. It may not mean literally, but when it comes to business, information is what makes operations possible. For one, your customer data is the basis for coming up with insights that make advertising campaigns effective. The data you use for internal
For Your Business: Ways to Protect Your Data Read Post »
Landing the promise of new technology is hard. It’s one thing to buy into the promise when it’s been packaged into a proposal, but it’s a whole other thing to deal with when you’re finally rolling it out to your company. Salesforce happens to be one of the leading technologies in CRM and Marketing Automation
People You Need for a Successful Salesforce Deployment Read Post »
Procurement tools are getting more popular. Top technologies like ServiceNow Procurement are now easier to obtain and integrate into existing organizational systems. In fact, investment for such tools increased by 25 percent from 2014 to 2017. Procurement technologies provide many features, like tracking service catalog requests, creating and managing orders, and receiving assets. The advantages
The Advantages of Procurement Tools and Applications Read Post »