The field of marketing has changed throughout the years. During the late nineties, talking about marketing would bring images of salesmen going door to door while carrying sturdy briefcases filled with sample products. Then with the popularity of telephones, cold calling became the norm where operators would say everything to get you to commit to […]
Inbound Marketing 101: 3 Areas Businesses Need to Master Read Post »
There’s more to social media marketing than posting your products and services online. It’s one of the more highly dynamic areas of marketing, with trends changing in a blink of an eye. What brought hundreds of clients to your business last year may become obsolete in the present. That is why companies, whether they’re a
Social Media Marketing 101: Making Sense of These Essential Terms Read Post »
Technology has come a long way in the last 50 years. Although the world hasn’t yet seen flying cars, some innovations genuinely look like they came straight out of a science fiction movie. Robots, for example, have been in use in a lot of industries, something that would have been unbelievable for people in the
The Growing Perks of Automation Read Post »
There is a common notion that businesses have to rely on marketing experts. However, not all can afford to outsource expertise. But it should not deter small businesses from already investing in ads. While advertising is an extensive field in itself, it still belongs to the realm of communications. And communication is something that all
Doing Marketing on Your Own Read Post »
Millennials are not the children that you thought they would be. The generation born in the 80s and 90s has now all grown up and entered the workforce. While they have not reached their full buying power yet, they are an important group to marketers. If you want your business to grow and prosper, you
The Rise of the Millennials: What Do the New Generation of Consumers Want? Read Post »
Businesses are always looking for a method to become more competitive. Business analytics is quickly becoming a favorite one. Technically a subset of business intelligence, which focuses on finding the right information to use for business, analytics takes all the data a company has access to and looks at them using algorithms to recognize patterns
Reading the Data: How Business Analytics Can Boost Your Company Read Post »