SEO Tactics that Convert Visitors

Website owners need to rank in the top 10 of Google’s results pages. A high rank boosts traffic because most users don’t bother going to the other pages after they see the results of the first page. A top ten rank is difficult it takes a combination of both on and off-page search engine optimization (SEO). The rules of the game evolve over time it’s up to you to adapt and implement them. Experts from a reputable SEO agency cite the following practices that improve your results rank:

Content and Search Intent Alignment

Content marketing is vital to any strategy for boosting page rank. Google is integrating search intent when it ranks websites. You have to think like your potential customer to identify their intentions when they make a query. Create pieces of content that align with intent; these can be in the form of how-to guides, product pages, or evergreen and informational articles that show your authority about a topic. The common types of search intent are transactional, informational, navigational, and commercial. Determine which category your content is to improve its effectiveness in converting a visitor. For example, a user that inputs the keywords “best dog food” has yet to make a decision about which product to purchase. Create content that provides them with options and information to help move them down the buyer’s journey.

Faster Load Times

You’re competing against multiple companies that are targeting the same customers in your industry; attention to detail such as page load speed can make a difference. Many impatient visitors will just leave your page if they think it is too slow. Some ways to make your site load faster include: compressing images, using a CDN, implementing lazy loading, and updating your website to an optimized theme.

Find Topics with Traffic Potential

This is when keyword research comes into play; it enables you to identify search terms that have traffic potential. Use available tools to determine the search volume of various keywords that may direct visitors to your website. However, it isn’t just about volume, but also if the terms are part of a broader set of words that people use when making a query. Identify a mix of terms and create content for them to improve your conversion rate.

Create Internal Links

You’ll need all the links you can get to boost your rank. One strategy is to use internal linking; links within your website that direct to related pages helps search engines understand the content of your site. This also makes it easier for visitors to find useful content about the products or services you offer. This keeps them on your website and improves the chances of conversion.

Make Extensive and Authoritative Content

Users and search engines want content that shows authority. Visitors would rather get all the information they need on one website rather than check multiple sites. This is why you should create content that covers everything about a topic. Understand your audience, research a topic, and identify keywords that will boost the relevance of your article or video. Finding topics with traffic potential, aligning search intent with content, using internal links, and making authoritative content are some strategies that achieve your goals of driving more visitors to your website and improving conversion rate. Implement these to get and stay ahead of your competitors.