Are Your Web Visits Low? Here’s Why

For any online business, it goes without saying: traffic is the lifeline of a website. Without it, your business is bound to fail. There are certain reasons your website is not getting enough traffic. For one, your user interface is below mediocre. What your audiences look for is not there. Or maybe your website is too outdated. If you want to buy traffic or increase engagement, there are some things you need to keep in mind. Below are some of them:

Streamline Navigation

Navigation is a great part of user experience. If your website’s navigation tabs are not intelligently arranged, chances are your potential customers will abandon their shopping carts. Here’s what you need to do: find out how people browse websites. Once you have mined an insight, commission a web designer and developer to come up with a mock-up. Conduct A/B testing to see which design works. Once found out, implement it.

Make Purchasing Easy

You ought to trim down the layers that make purchasing difficult. Added layers are among the things that irritate customers. What you need to do is reduce the number of pop-ups and reminders. Simplify payment by integrating payment gateways and other applications. You may want to start a buyers’ club where loyal customers can get discounts and special offers.

Integrate Social Media

Since you are expanding your market, you must tap social media to reach people who are not initially part of your plan. Create a social media page, place ads, engage both potential and old customers, and boost posts. All efforts should lead people to your website. These are only some of the things you need to consider when improving the traffic of your online business. Take note that acquiring new customers does not happen overnight. You need to test, test, test, and test to get results.