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3 Strategies to Make Your Videos Appealing to Consumers

Close to 90% of marketers say that video marketing gives them a positive ROI. That means it’s time to invest in the best production that film professionals offer. But you need to know that not every video will work. Consumers have preferences. Learning what those preferences are is the first step to attracting your target audience and keeping them engaged with your videos. So, what should you do to make your marketing videos attractive to consumers?

   1. Ensure your videos are less than two minutes long.

The consumers you are targeting are the same ones that your competitors also want to attract. But your target audience has only so much time to spend on your content. There is a lot of content for internet users to view, whether they live in New York, Jakarta, Tokyo or Manchester. There are many film and production companies offering services that focus on certain themes and niches. And audiences have a lot of choices, and it is rare they will dedicate all that time only for your videos. For these reasons, you need to create video content that is short and straight to the point. Research shows that videos that are two minutes or shorter get the most engagement. And that is what you should aim for. Ensure you communicate the message that you want to pass along to consumers within those first two minutes. If you have a lot of things to say, think about creating a series of short videos of two minutes or less rather than one long video that your target audience will lose interest.

   2. Create videos that can appeal to the deaf

laptop on a tableHow would a deaf person process the information that you are trying to pass along in your marketing video? Always think about that when creating content for your videos. There is a big reason for this. Studies show that 85% of people who use Facebook watch their videos without sound. Since Facebook is one of the world’s largest social media sites and has millions of users that you need to appeal to, you should cater to their needs. So, you must enable them to learn and be entertained by your brand videos every time even with the sound off. To achieve this, you must think very carefully about what you want to say and then frame your message clearly without leaving any room for confusion. This is where the rule that says, “Show, don’t tell” comes in.

   3. Your video must market subtly without embedded online ads

If you are thinking of embedding online ads in your regular content to make additional money from your marketing videos, you need to rethink your strategy. Consumers consider certain online ads like pop-ups and auto-play video ads as annoying. And what consumers want, they will get. Google will do anything to keep its users engaged. Consequently, Google’s Chrome web browser blocks or filters online ads that internet users don’t want. What that means is that you cannot force your target audience to watch video content that they find annoying. So, if you want to attract their attention and keep them engaged, you need to create content that they will want to watch. If you have no idea how to do this, you would be wise to get professional help. Your business could stand out amidst the competition. But to achieve that goal, you need to invest in reputable production services. It’s the best way to ensure that you have high-quality videos that educate and entertain consumers within the two-minute time limit that you have to impress them.
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