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What Exactly is Branding?

In the intricate world of design and business, the term “branding” often carries misconceptions, commonly interchanged with logos, promises, and advertising. Marty Neumeier, a seasoned industry expert, unravels the layers of confusion, shedding light on what branding truly entails. Contrary to popular belief, branding isn’t confined to a logo—it’s an amalgamation of customer emotions and […]

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What Are the Top 6 Jobs of 2024?

Starting your career can be challenging, especially when searching for jobs in your field. With so many career options, finding the perfect job can feel overwhelming and daunting. However, with the right skills, mindset, and knowledge regarding the top jobs in the industry you can pursue, you can secure a successful career. You must research

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cryptocurrency
Investments

The NFT Investment Beginner’s Guide: Is It Worth Your Time and Money?

In the ever-changing world of digital currencies, a new wave has completely changed how people think about and deal with value in the online world. And among these game-changing innovations, Non-Fungible Tokens (NFTs) have taken the spotlight, making headlines and capturing everyone’s imagination. With a mind-boggling trading volume of $24.7 billion in 2022, NFTs have

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job interview
Business

The Good and the Bad in Using Personality Tests While Hiring

The résumé and curriculum vitae (CV), cover letter, portfolio, and job interview are very crucial parts of the hiring process. Without them, as an employer, you might as well be committing favouritism or, at worst, nepotism. You have to determine a candidate’s experience, expertise, and education. But there’s also one thing that employers value very

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