Digital Marketing Channels Your Business Should Tap in a Pandemic
The current pandemic has affected economies and businesses all over the world. With changes happening due to the outbreak, consumers are behaving differently as well. Digital marketing channels have emerged, evolved, and expanded to counteract the effects. Because selling in person is limited and challenging, companies that depended on face-to-face meetings or demonstrations are transitioning to digital marketing channels such as online lead generation and pay-per-click ads. In this blog post, we discuss digital marketing channels businesses need to integrate into their operations to adapt to the new normal.
Because of the pandemic, people spend their time at home, using social media to consume information and connect with other people. And since people have more free time, the demand for valuable content is significantly high. Now is the best time to be more visible on social media platforms. It can be in the form of organic content or paid ads—what matters is that people can see you and engage with you.
Content Marketing
Due to the cancellation of events promoting brands, products, or services, you need to extend your marketing tactics using online content like social media and blog posts. Many businesses have diverted their budget into content marketing to reach more customers. They can provide value through relevant information for clients without hard selling.Content Marketing Actions
Here are ways you can enhance your content marketing to engage with more clients and generate leads.1. Analyze and Evaluate Current Strategy
If you have been doing content marketing, look for ways to elevate your strategy. You must learn what type of content works for your business. Are your potential customers more active on specific platforms? Do they prefer reading long-form articles or short videos?2. Improve Your Blog
Blogging provides an opportunity to promote your business by giving information to your target audience. The blog content must be relevant not just to your business but also to your target audience.3. Create Video Content
YouTube is widely used during the pandemic, with over 2 billion users. Through well-thought-out video content on your business’s YouTube channel, you can communicate with your customers and provide tips about your products or services.Email Marketing
More companies are turning to email marketing services to keep in touch with their clients. You might opt to incorporate email marketing to inform people about new products and services, as well as any health guidelines you are following to ensure that these pose no danger to their health. More than just keeping in touch, you can communicate through email to build a relationship. As much as possible, personalize your emails to show that you are paying attention to their requests and demands. Here are some tips for engaging with your customer using email marketing:- Instead of only promoting your products or services, customers would appreciate it if you give them informative content.
- Getting new clients is challenging during a pandemic, but you can email your existing clients about your referral program.
- Send behavior-based emails where you can engage with people more likely to try your products or services. Show how you can help them in decision-making about their purchases.
Social Media Marketing
Because of the pandemic, people spend their time at home, using social media to consume information and connect with other people. And since people have more free time, the demand for valuable content is significantly high. Now is the best time to be more visible on social media platforms. It can be in the form of organic content or paid ads—what matters is that people can see you and engage with you.