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Business

Leverage Twitter Fleets for Your Social Media Marketing

In early November, Twitter rolled out its own version of ephemeral content: Fleets. Much like its counterparts Instagram Stories, Facebook Stories, and Snapchat, Fleets disappear after 24 hours, which, according to Twitter executives, encourage users to tweet their fleeting thoughts. There’s less pressure for users to post because the content will vanish the next day, […]

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Business

Making a Style Guide: Essential Elements to Show Off Your Brand

With 2.4 billion (and growing) global internet users, organizations must establish a comprehensive style guide for consistent communication among workers and leave lasting impressions on customers. Style guides serve as a reference tool for anyone handling communication in your organization, whether they’re a writer, social media manager, or frontline employee. Whether you’re running an employment background screening company

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