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Advertising Strategies for Different Marketing Funnel Stages

Digital marketing is the highest revenue earner for companies nowadays. There is currently a broad range of digital marketing platforms to meet the needs of virtually all clients. Clients go through different phases before deciding to buy your products, known as the sales funnel. The digital marketing funnel captures these phases. Using these buying stages, your partner digital marketing company in Virginia will come up with the best marketing strategies to reach customers at different phases of their decision making. The following are some things to expect.


This category is made up of potential clients who have not yet heard about your products and do not even realize they could need them. In this stage, the digital marketing efforts aim to create of brand awareness and encouraging customers to move further along the marketing funnel. This can be done through paid ads and videos. At the top-of-the-funnel, the best platforms for reaching the online market are social media and pay-per-click (PPC) ads. The more people see you, the more you get to improve your brand awareness and recognition.


At this stage, clients have realized they require something and are looking for the best choice among their many that could meet their requirements. Your advertising efforts should thus be geared toward building your brand as the best alternative and drawing the clients’ attention to your online platforms. These are people who know what they need and are looking for a business that can give it to them in the best terms. Website search engine optimization (SEO), PPC ads as well as email and video marketing are among the best choices for middle-of-the-funnel customers.

Bottom-of-the Funnel

Man using a laptop Put yourself in the shoes of the potential customer in the sales funnel journey. Even when you find a product you need and a business that offers the best terms, you still need some time to evaluate factors, such as price and other fees, and decide to purchase something you saw online. Clients at this phase have picked already your brand among their options. What you need to you need to convince them further to buy into it. To convert your web visitors into paying customers, make sure your website makes their experience easy. Web design as well as functionality play crucial roles in this phase. Regardless of your digital marketing strategy, ensure your add-to-cart and call-to-action (CTA) buttons are prominently featured. It could make the difference between a lost customer and a paying one. It is tempting to ignore the need for professional expertise in digital marketing since this platform is inexpensive and resources are easily accessible. The returns of a well-executed digital marketing strategy are however substantial enough to warrant expertise. There are just some things better left to experts. Plus, your time is worth a lot more than researching DIY solutions for SEO and digital marketing. You will need that time to run your business instead. With strategies geared toward the clients in your appropriate marketing funnel, you are sure of reaping returns on your investment.
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