Starting an Online Clothing Boutique? 3 Things You Must Do First
With the help of Instagram ads and Facebook business pages, it’s now easier to run an online clothing boutique. Just create a page or account for your shop, perform several social media marketing techniques, and you’ll be off to a good start. However, like any other business, opening an online shop needs thorough planning.
Here are some of the first things you need to accomplish before you open your virtual clothing shop:
1. Decide on Your Unique Selling Proposition (USP)
Given that you’ve already decided on what to sell in your shop, you need to find out what makes your shop different from others that sell the same product as yours. Is it because your clothes are more affordable? Or is it because your shop caters to all sizes and sexes? Once you know your USP, you can easily move forward to other things you need to accomplish.
2. Map Your Business Process
How will the clients place their orders and settle the payment? How will you ship the products to the customers? Before you open the shop and market it, make sure you’re prepared to answer all the questions that clients may ask. Remember, many consumers get discouraged to buy from online shops that don’t have clear and simple purchasing instructions. Another thing, consumers mostly prefer shops that offer the fastest and most affordable shipping service. If you want to have a streamlined shipping process, consider signing up for the service of
several clothing and fashion drop shippers.
3. Create Stunning Photos and Categorize Your Shop
Users will only click your post (and eventually go to your shop) if it stands out from the rest of the Facebook or Instagram feeds. So, make sure you always have eye-catching, dazzling photos of your items. Categorize your shop and
use only one filter for every post, as people prefer Instagram shops or Facebook pages that are organized and beautiful to look at.
By accomplishing these three things first, you’ll be more prepared to run an online clothing boutique. Even if your shop starts slow, it’ll soon be overflowing with orders. These bits of advice will definitely help you grow your customer base.
